Business Administration: Marketing Specialized Area
Business Administration: Marketing Specialized Area
Prepares individuals in the main areas of marketing: marketing management, digital marketing, advertising, retail management and sales. Fulfills all marketing courses required in Associates of Science Business Administration Marketing Concentration.
Program Learning Outcomes
Upon successful completion of this program, students should be able to:
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Use technology to analyze marketing strategy and decisions and to enhance business.
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Have an understanding of legal practices relating to business practices, including intellectual properties rights.
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Apply sound management practices.
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Analyze the business elements that comprise the logistics function.
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Develop and apply principles of moral judgment and ethical behavior to business situations.
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Anticipate and pose problems relative to understanding and supervising personnel. Identify and analyze human relations techniques appropriate to a managerial role.
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Explain and develop the marketing mix, including an analysis of the marketing mix variables—product, place, price, and promotion.
Program Requirements
Required Courses (15 units)
| Course | Title | Units |
|---|---|---|
| MKT-25 | Marketing for Workplace Success | 3.00 |
| MKT-40 | Advertising | 3.00 |
| MKT-43 | Digital Marketing | 3.00 |
| BUS-10 OR BUS-10H | Introduction to Business (Honors) | 3.00 |
| Course Select one of the following: |
Title | Units |
|---|---|---|
| BUS-43 | Global Marketing | 3.00 |
| MKT-41 | Techniques of Selling | 3.00 |
| MKT-42 | Retail Management | 3.00 |
Total Units 15.00
