Social Media for Business

The Social Media for Business Certificate provides students with an understanding of how to effectively leverage social media as part of a business marketing strategy. Students will analyze the ways in which businesses and nonprofits use social media marketing to engage customers and develop a successful business presence on social media using Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. This certificate is designed to both support students seeking to expand on their existing knowledge of social media marketing and those new to the field.

Program Learning Outcomes

Upon successful completion of this program, students should be able to:

• Explain how to develop effective social media marketing strategies for various types of industries and businesses.
• Describe the major social media marketing portals that can be used to promote a company, brand, product, service or person.
• Evaluate and apply social networking tools to a business scenario or career enhancement.
• Assess the impact of social networking and its ROI (Return on Investment).

Program Requirements

Required Courses: 50 Hours

Course	Title	Hours
ENP-801	Facebook for Business	10
ENP-802	Pinterest and Instagram for Business	10
ENP-803	YouTube for Business	10
ENP-804	Twitter for Business	10
ENP-805	LinkedIn for Business	10

Total : 50 Hours

This course is offered through Riverside City College’s Extended Learning Program. RCC Extended Learning (noncredit) provides tuition-free courses and certificates designed to help you gain in-demand skills, improve English proficiency, explore new fields, or advance your career — and we’re here to support you every step of the way.