Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Science degree in Business with a Major Concentration in Marketing. 

Program Learning Outcomes

Upon successful completion of this program, students should be able to:

  • Develop and implement marketing strategies.
  • Develop a comprehensive marketing plan.
  • Construct and implement a promotional program.
  • Research and analyze consumer decision parameters.
Required Courses (15 units) Units
BUS-10/10H Introduction to Business 3
MKT-20 Principles of Marketing 3
MKT-40 Advertising 3
MKT-42 Retail Management 3
Techniques of Selling

Global Marketing


This Program Pathway will allow a full-time student to complete this program in 6 months. For students who require a part time pathway, please see a counselor for more information