Business Administration: General Business Specialized Area

Business Administration: General Business Specialized Area

This program focuses on the general study of business, including domestic, international and electronic, and the important ways in which business impacts our daily lives. The program will prepare individuals to apply business principles and techniques in various career settings and to gain an understanding of business situations that affect their personal and working lives. This includes the buying, selling and production of goods and services, understanding business organizations, general management, and employee motivation strategies, basic accounting principles, the economy, and marketing.

Program Learning Outcomes

Upon successful completion of this program, students should be able to:

• Use technology to analyze business decisions and to enhance business communications.

• Apply basic business and accounting calculations and analyses. Have an understanding of legal practices relating to business.

• Apply sound management practices.

• Explain the managerial applications of accounting reports and ratios to the business enterprise.

• Analyze the law as it pertains to business organizations and to determine the legal management of the various forms of law.

• Analyze the business elements that comprise the logistics function.

• Develop and apply principles of moral judgment and ethical behavior to business situations.

• Anticipate and pose problems relative to understanding and supervising personnel. Identify and analyze human relations techniques appropriate to a managerial role.

• Explain and develop the marketing mix, including an analysis of the marketing mix variables—product, place, price, and promotion.

Program Requirements

Required Courses (15 units)

Total Units 15.00