The Sales Techniques Certificate provides students with an understanding of how to effectively leverage various communication techniques and mediums to identify leads, work directly with decision makers, and close deals. The important sales techniques that students acquire will allow them to build lasting, long-term and mutually beneficial relationships with clients. These foundational sales techniques will enable student to get a job in sales or marketing, or advance in their current career. This certificate also serves as a gateway into other noncredit and credit programs.

Program Learning Outcomes
Upon successful completion of this program, students should be able to:

  • Develop and deliver a series of sales scripts to fit a given sales situation and effectively deliver the scripts.
  • Describe and demonstrate techniques for closing sales.
  • Describe and demonstrate how to ask for the sale when a potential customer is resistant.
  • Develop and deliver scripts for call center or ‘inside sales”.
Required Courses (16 hours) Hours
PDS-814 Closing Techniques that Win the Sale 8
PDS-815 Winning Sales Scripts