The Social Media for Business Certificate provides students with an understanding of how to effectively leverage social media as part of a business marketing strategy. Students will analyze the ways in which business and nonprofits use social media marketing to engage customers and develop a successful business presence on social media using Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. This certificate is designed to both support students seeking to expand on their existing knowledge of social media marketing as well as those new to the field.

Program Learning Outcomes
Upon successful completion of this program, students should be able to:

  • Explain how to develop effective social media marketing strategies for various types of industries and businesses.
  • Describe the major social media marketing portals that can be used to promote a company, brand, product, service or person.
  • Evaluate and apply social networking tools to a business scenario or career enhancement.
  • Assess the impact of social networking and its ROI (Return on Investment).
Required Courses (50 hours) Hours
ENP-801 Facebook for Business 10
ENP-802 Pinterest and Instagram for Business 10
ENP-803 YouTube for Business 10
ENP-804 Twitter for Business 10
ENP-805 LinkedIn for Business 10