This certificate may lead to employment competency but does not lead to an Associate degree.

Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Science degree in Business with a Major Concentration in Marketing. 

Program Learning Outcomes
Upon successful completion of this program, students should be able to:

  • Develop and implement marketing strategies.
  • Develop a comprehensive marketing plan.
  • Construct and implement a promotional program.
  • Research and analyze consumer decision parameters.
Required Courses (15 units) Units
BUS-10/10H Introduction to Business/Honors 3
MKT-20 Principles of Marketing 3
MKT-40 Advertising 3
MKT-42 Retail Management 3
MKT-41 Techniques of Selling 3
OR    
BUS-43 Global Marketing 3