Riverside City College had 11 students place in the American Advertising Federation Inland Empire’s student design competition. In all, the 11 students won 14 awards — two gold, five silver and seven bronze awards. And one student, Melody Shumate, won the Academic Achievement Award, good for a $1,500 scholarship.

Melody Shumate Large.jpg 
Melody Shumate scholarship recipient

The students from the Applied Digital Media and Printing department competed against students from California State University, San Bernardino; California State Polytechnic University, Pomona; California Baptist University; Platt College; Art Institute of California Inland Empire; Mt. San Antonio College; University of Redlands; and La Sierra University.

The American Advertising Federation competition attracts over 40,000 entries from local competitors. The American Advertising Federation – Inland Empire, a non-profit chapter of the American Advertising Federation, is comprised of professionals in San Bernardino and parts of Riverside and Los Angeles counties from such industry segments as advertising, media agency owners, marketing directors, sales and media managers, suppliers, radio stations, graphic designers, photographers, webmasters, copywriters and academics.

Three students won two awards: Kaitlin Thomas took a silver in stationery design and bronze in magazine advertising; Shumate won two bronze awards in book cover design and poster design; and Wade Abbas took gold in the integrated branding identity campaign and a silver in book cover design.

Other winners were: Phoebe Vu, gold, branding identity campaign; Kristofer Schweitzer, silver, television advertising; Janet Quan, silver, integrated advertising campaign; Kan Ma, silver, logo design; Sotheara Ly, bronze, integrated advertising campaign; Deanna Gomez, bronze, illustration; Libny Mata, bronze, illustration; and Alex Puh, bronze, magazine advertising.

“Our Applied Digital Media students have gained a tremendous level of design confidence and industry validation,” said K. Sunny Siu, assistant professor, Applied Digital Media and Printing. “It is our department’s intention and commitment to continue to nurture, support and prepare students for future competitions and professional endeavors.”

American Advertising Federation Large.jpg 

From left to right: Melody Shumate, Kaitlin Thomas, Sunny Siu, Sotheara Ly, Phoebe Vu, Kristofer Schweitzer, Libny Mata, Deanna Gomez, Janet Quan and Patrick Scullin.