The function of this organization is to provide its members the opportunity of broader insight into the graphic design, multimedia, and printing industries by: sponsoring meetings with guest speakers from the industry, arranging field trips to research graphic and printing establishments, sponsoring student projects of graphic interest, participating in graphic activities and competitions (Skills USA and American Advertising Awards), promoting the RCC Graphics Technology and Multimedia programs, encouraging careers in the graphics industry and developing outstanding portfolios by participating members, promoting community service. It shall also be the purpose of this organization to encourage good fellowship and community development among ADM students, RCC Student Body, Faculty and Staff.

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