Marketing

 

30 Unit Certificate (CE525) • 60 Unit Associate Degree (AS525)




WHAT IS BUSINESS ADMINSTRATION - MARKETING?

This certificate/degree prepares individuals to manage and develop consumer and business markets by communicating product benefits to a targeted market audience. Topics include buyer behavior, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising, customer service, and retailing.

 

WHAT ARE THE REQUIRED COURSES? (suggested order of completion)

Required Major Core Requirements (18 Units)

Course Units Description
ACC-1A 3 Introduction to accounting principles and practice
BUS-10 3 Introduction to business
BUS-18A 3 Social and practical basis of business law
BUS-2​0 3 Business mathematics
BUS-22 3 Dynamics of organizational communication related to business
Choose 3 units from the following:

CIS-1A

3 Introduction to computer science concepts
CIS/CAT-3 3 Introduction to computer applications

 

Marketing Concentration Coursework (12 Units)

3 International management of resources International management of resources​
Course Units Description
MKT-20 3 Principles of marketing
Select 9 units from the following:
MKT-40 3 Introduction to advertising
MKT-41 3 Techniques of selling
MKT-42 3 Introduction to retail management
BUS-43   Marketing for an international marketplace

BUS-51

3 Introduction to electronic commerce
BUS-80 3 Introduction principles of logistics


The Associate of Science degree in Business Administration will be awarded upon completion of the degree requirements, including general education and other graduation requirements as described in the college catalog.

Where Can I obtain Additional Information ?
Ron Pardee, Department Chair, Professor, Management • (951) 222-8320 • ron.pardee@rcc.edu Riverside City College Counseling Department (951) 222-8440

 

 WHAT WORK EXPERIENCE OPTIONS DO I HAVE?

  • Implement marketing strategies
  • Develop a comprehensive marketing plan
  • Construct and implement a promotional program
  • Research and analyze consumer decision parameters

 

WHAT CAN I EXPECT TO EARN?

Advertising and Promotions Managers

($23.47-$80.00+/hour)

Advertising Sales Agents

($13.08-$53.31/hour)

   
For more information about our graduation rates, the median debt of students who completed the program, and other important information, please visit our website at: http://academic.rcc.edu/gainfulemployment/

 

WHAT WORK EXPERIENCE OPTIONS DO I HAVE?

This program offers students coursework (MKT 200) designed to coordinate the student’s occupational on-the-job training with related instruction in work-related skills, career planning, resume development, and interview techniques. Students enrolled in this course must maintain paid or voluntary employment related to the subject area. Determination of the appropriate work experience course is made by the instructor, with input from the student, based upon several factors, including the number of hours worked during the semester, occupational program requirements, and type of work in which the student is engaged.


    This project was funded fully or in part by Carl D. Perkins CTE Act of 2006 grant no. 12-C01-045 awarded to Riverside Community College District and administered by the California Community Colleges Chancellor’s Office. The Riverside Community College District complies with all federal and state rules and regulations and does not discriminate against any person on the basis of ethnic group identification, national origin, religion, age, sex or gender, race, color, ancestry, sexual orientation, physical or mental disability, or any characteristic listed or defined in Section 11135 of the Government Code or any characteristic that is contained in the prohibition of hate crimes set forth in subdivision (1) of Section 422.6 of the California Penal Code, or any other status protected by law. 

    This holds true for all students who are interested in participating in educational programs, including career and technical education programs, and/or extracurricular school activities. Limited English speaking skills will not be a barrier to admission or participation in any program. Harassment of any employee/ student with regard to ethnic group identification, national origin, religion, age, sex or gender, race, color, ancestry, sexual orientation, physical or mental disability, or any characteristic listed or defined in Section 11135 of the Government Code or any characteristic that is contained in the prohibition of hate crimes set forth in subdivision (1) of Section 422.6 of the California Penal Code, or any other status protected by law, is strictly prohibited. Inquiries regarding compliance and/or grievance procedures may be directed to the district’s Title IX Officer/Section 504/ADA Coordinator, Ms. Chani Beeman, 450 E. Alessandro Blvd., Riverside, CA 92508, (951) 222-8039.


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Contact Us

 
Business & Info. Sys. Technology
4800 Magnolia Avenue
Riverside, CA  92506
 
Main Line
951-222-8551